Recently I attended a free Constant Contact seminar here in boulder and here are some of my notes from the Creating a Winning Strategy in email marketing session:

1. Building your list – Put a subscribe button or link EVERYWHERE and give an incentive to subscribe.

2. Define your objective (motivate a purchase, enhance brand awareness etc…), write it out, and revisit while creating your HTML email.

3. Content Creation – Your content should be digestible, relevant, prompt readers to open and valuable enough for them to save. Make readers feel like they are part of a community, and special for opening your newsletter.

4. Call to Action – What you want the consumer or reader to do, why they should do it, and how to take the next step. Provide the same call to action in 3 different places in each email. Be sure to include a forward to a friend link.

5. Getting email opened.
- From line – Make sure your company name is in from line. The clearer the better.
- Subject line – This is where you put the immediate benefits of opening newsletter, why are you sending me this? You only have about 30-40 characters to work with here which equals 5-8 words. Make sure you test on part of your list before sending it to everyone. Do NOT be on a first name basis with your customer in
- When to send – highest open rate is Tuesday and Wednesday from 10am – 3pm.

6. Evaluating your results – Look at the bounce, block and filters rates and clean invalid addresses out of list. Finally track your click throughs:

- opens(time and frequency)
- track links
- purchases
- forward to a friend

Check out our Email Marketing Services to stay in touch with your customers and generate repeat business.

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