This blog entry is appropriately titled, as it is the first post to address the controversy already being generated from a white paper that’s been circulating under the radar for quite some time. We thought about delaying the launch of this website since the content is yet to be completed (content and lawyers are always the biggest reason for delays) — but we are calling it a “soft launched” to make us feel better.

Nothing like a hard deadline to drive a project through to completion. In our case, it’s a guest speaking appearance at the Public Relations Society of America tomorrow morning in Denver. It should be good fun watching my business partner stand in front of our PR friends and explain why his white paper, “Fire Your PR Firm“, is front and
center on our home page. Ironically, the paper was actually written in part to help PR practitioners. When you
peel back the controversial title, you’ll see it’s all good.

Similar Posts

• Guest Post: How Many More Social Media Miscues Can Your Business Afford?
• Social Media Trend Report