Google Checkout, Better Get Your Icon

If you are a mall-loathing online shopper like me, you’ll enjoy Google’s new Checkout feature which simplifies the check out process, enabling you to purchase from many stores with one login – no more entering the same info each time you buy, and no more having to remember different usernames and passwords for each store.

Google’s official blog entry explains how Google Checkout works with Adwords, offering online stores a more complete solution to attract customers and process sales. When Checkout is combined with Adwords, a small green shopping cart icon appears next to the display URL in the Adwords ad text (see picture). Now if I have a super-easy-to-use Google Checkout account and see that little green icon in the ad text, you bet I will be more likely to follow that link than one without this functionality.

As the creation of effective Adwords ad text and display URLs has become a science, it will be interesting to see if you will have the ability in to split test ads with the icon vs. without. Overall the set up process was painless and the checkout/purchase history interface is very google-esque – simple, clean, and uniform – I’m down.

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