JupiterResearch’s Blog Report
JupiterResearch’s recent report stated that 34 percent of large companies are using weblogs and that number is likely to double by the end of the year. Personally, I believe that estimate to be high.
What many companies have already figured out is that blogging takes resources. The fact that large companies typically have more resources is great, but it is important that these resources are focused. Who will keep them focused? Who will train them what to be looking for, what tools to use, how to respond to existing online conversations in the blogosphere?
As we continue to provide blog implementation and podcasting services for our clients, we continue to learn more about what works and what doesn’t. In a world where it doesn’t take much to call yourself an “expert,” it’s always good to see what the real-world results are.
BrandonSings:
Room_214:
Hello_BenHere:
MattAt214:
jo_rogel:
runquatro:
ElyseHeslin:
JamesOClark:
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peterahall: