Posted on April 30, 2008
Just Another Twitter Post
BY INGRID GETZAN
There has been a lot of buzz on our blog about Twitter lately - with good reason. Companies are starting to understand the marketing power behind Twitter and what it can do to get the word out about your latest blog post, product, service or whatever message you want to convey in 140 characters.
Two days ago, Chris Brogan asked his followers on Twitter to 'tweet' him "Hi Cross Tech?" as he was in a business meeting, and I assume was discussing the effectiveness of Twitter. I wonder just how many people responded @chrisbrogan "Hi Cross Tech?" (I don't think Quotably has included all responses) I did. If you're pitching to a potential client about the uses of Twitter - you just backed your excact theory and possibly wowed them while in the process. Chris Brogan has 7,140 followers - even if only half of them were online at that exact moment - that's an outreach to 3,570 people that most likely blog.
Here's a seperate example: TechCrunch just posted today about Project Vino, an Australian wine site focused on community recommendations that tested a Twitter wine tasting model today. The post states:
"This event is one of the earliest instances of using Twitter to transfer an event as social and active as a wine tasting, into online realms. The end result? A resounding success. When you have a social drink which is best enjoyed sharing experiences with friends, it works perfectly with online communication tools."
If you check out the comments, some people loved the idea, some people simply hated it. Some people hated that TechCrunch even wrote about it. Remind you of something? Yep, that translates directly to what the masses have to say about Twitter. You either love it or hate it, however, no one can deny the power of words or the buzz those words create.
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