I'm on a plane to Denver and two-thirds of the way through the February issue of Wired Magazine and find the article about Joost, "Here Comes Trouble". And by the end of it all I wanted was to test this thing out.

Last week I got my chance.

I found myself underwhelmed. Though, the full screen thing did get my attention. As well as the "now you see it now you don't" interface ala PC DVD software.

Now maybe I wasn't giving the article my undivided attention but I did recall that someone like an advertising director said:

"The key in the past was volume and frequency," says Clark. "Now it’s going to be quality." 

Personally, this beta has turned into one of those things like your friend telling you about the best movie they have ever seen. And by the time you go to see it, milk duds in hand, you realize that your friend must have mixed up his vitamins with grandma's meds.

It isn't quite that bad but it surely isn't what I expected for a company that is trying to produce "DVD-quality" video for distribution. It might be starting out that way on their servers but by the time it reaches this end of the pipe and gets compiled from all the other users it looks like a medium grade FLV.

But of course kudos where kudos are due and a reality check on my end, this is only a beta. And, the gumption to devleop such a large media distribution platform in an of itself makes Joost admirable on so many levels.

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