Posted on April 4, 2008
Not Waiting Until the Last Minute to Marinade Your Social Media Program
BY JAMES CLARK
When's the last time you ordered a nice satisfying steak from a fast food restaurant?
I'm looking forward to the day when planning a social media strategy is not the last agenda on the marketing team's strategic initiative.
If there is ever a marketing program that needs time to marinade before it gets thrown on to a hot grill it is social media.
Why? Because social media is not made to operate like a fast food joint, where everything can be pre-cooked and ready to go.
It takes time to plan, prepare and present. Understand that social media networks are not there to serve you, you are there to feed them. Big difference in how one needs to approach a social media effort.
Immersion, Feedback, Acceptance is the marinade that goes on the steak. Go get yourself all slathered up in the conversations by getting involved in the discussions where you want to be recognized.
Your biggest challenge will be acceptance - because that takes time, energy, effort and authenticity.
For starters, there are lists abounding out there about how to launch a social media program. I particularly like Chris Brogan's post. Social Media and Social Networking Starting Points.
Inspired by: Seth Godin
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