Posted on July 3, 2007
Now Banks are Using RSS
BY JASON CORMIER
In reference to email broadcasts to Union Bank of California's more than 10,000 employees - James Penn (VP of marketing for the bank) says, "They are crucial for some people but irrelevant to the majority."
This is a common dilemma, one that potentially sets a habit pattern of employees not paying much attention to company wide communications. Their solution? Targeted RSS feeds based on job description and location.
According to the article in Fast Company, Penn estimates that with this time-saving measure they will get back 30 minutes a week from each employee in the first year - saving in excess of $750,000. Thumbs up to Union Bank for being an early adopter of RSS in the work place. Certainly more fuel for the fire from our perspective.
