“Oh, we only check that email once a week”
BY BEN CASTELLI
This was the response I received today from a Yahoo Search Marketing representative when I called to find the status of my account upgrade to the new sponsored search. This was after I did not receive the phone call and email I was promised last week to answer the same question. The notion that a large company such as Yahoo has a service email address that they only check once a week is laughable. I was psyched that Yahoo upgraded their Sponsored Search interface/structure and added some great new features, but the actual upgrade process and service over the past few months has been sub-par.
Have you ever heard the quote “If we don’t take care of our customers, someone else will.” Well, unfortunately there are not that many players in the web search game and you cannot afford to ignore Yahoo’s 28.5 percent share of the market. Maybe Yahoo has just become complacent with no threat from #3 Microsoft and the realization that they will never catch Google.
“Oh, we only check that email once a week” - Around here we call that a crap sandwich, C’mon Yahoo.
