Online visibility is a true primer for offline expertise. As journalists monitor online conversations seeking to identify expert sources for stories, if you or your company consistently appears in the search results around a particular topic it provides instant credibility.

Let’s be honest, the actual search engine ranking position in Google is not a direct correlation to being a true expert, but being highly visible for a search term is a huge bonus. I liken it to a reporter sitting at her desk thinking about a story on Podcasting, and a second later their phone rings and it’s Room 214 pitching a story about Podcasting – how timely. That scenario translates itself online, a reporter is interested in a topic, they do some research online and find a number of articles and blog posts from your organization about the topic. Instantly the reporter can see you are an obvious expert and a have timely and relevant take on the topic.

Just yesterday our client Brett Astor of Strategic Media, a direct response radio advertising agency, sent us this message:

Successful PR

Check it out:

http://www.responsemagazine.com/responsemag/article/articleDetail.jsp?id=406619

Not only did I email him thoughts and info, but this writer went into our blog and article library and pulled out content related to his article and quoted us. Pretty cool.

- Brett

If you read this article, it’s clear that Brett and Jeff of Strategic Media are the leading experts on radio advertising. They are quoted more often than any other company in article.

The volume of blog posts and articles in their online library make it simple and easy for interested reporters to clearly find timely and relevant content to build a story around.

We love it when a plan comes together.

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