I know – the real acronym most people recognize is “really simple syndication.” But there is real irony in that definition considering how difficult it has been for companies to wrap their minds around how they will actually take advantage of using RSS.  The adoption rate of RSS use (via podcast, blog and feed subscriptions through various RSS readers, mobile devices and web browsers) has continued to increase beyond expectations. Our experience, in addition to the research we’ve seen supports the validity of pursuing social media and word-of-mouth marketing efforts seriously. Consider a short list of RSS benefits:

1. Greater control of online marketing and distribution of (written, audio and video) content to people who are asking for it.
2. Dramatic increase in search engine visibility when content is syndicated and regularly updated
3. Spam-free alternative to effectively delivering newsletters, promotions, press releases, articles, training, company updates and more.
4. Increased sales and customer retention
5. Limitless opportunities with increasing adoption rate of RSS due to social media, new online interfaces and on-demand expectations.

I know it’s been overused by a host of blogger/RSS evangelists, but as Robert Scoble has said: “If you do a marketing site and you don’t have an RSS feed, you should be fired.” I guess I’m wondering who doesn’t do a marketing site.

It’s an exciting time to partner with a company that can not only guide you on how to use RSS, but can also provide the tools and resources to help you execute.

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