Seth Godin Says Small is Big
I was on a virtual seminar with Seth Godin yesterday, and he was talking about big companies being successful by thinking small. You can check out his new book by going to smallis.com.
I thought he brought up some important points about business people being brought up in a way that keeps them from thinking for themselves when it comes to marketing. If you work your way up in marketing by simply doing what you are told, then when you are the boss you don't really know what to do. This is in the context of the importance of thinking small. Thinking small means thinking like a business owner.
Other interesting points he touched on related to blog traffic not being a good metric for the success of a blog. The question is how attentive are people to your blog. Does it have the potential to be viral? Is it something that others want to look to as a valuable resource?
One of the comments from a participant in the seminar pertained to how Seth was using business to consumer examples in almost everything he was bringing up. Seth's response was that businesses are just like people, they are just spending somebody else's money. Businesses are prone to fashion, just like everyone else. So marketing to them doesn't have to be as different as people may think in many cases.
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