The CEO Podcaster – Now That Will Drive Sales
Jeff Thull’s article The CEO’s New Role: Head of Sales, posted on MarketingProfs.com provides an excellent point on why CEOs need to be intimately connected to sales. As Jeff’s article is very analytical about the processes that need to be put into place, I’d like to bring up one area that can help accelerate a CEO’s position in this new role as head of sales and that is –Podcasting.
I admit that I’ve said that CEOs are more often than not the wrong person to be blogging on behalf of the organization, but podcasting as the chief sales evangelist of the company is a perfect role for the CEO.
The current problem for the CEO as head of sales is the limited visibility the CEO has with a majority of the customers. Now, yes, they should spend time with the top customers and keep them happy, but what about connecting with all of the other customers, potential budding top-customers, who don’t receive any of the CEO attention? Right now the options are limited – read the press releases, subscribe to the email newsletter that is cleansed by marketing and legal.
What if the CEO had a Podcast provided exclusively to the company’s customer base? What if as part of the podcast, the CEO was able, through the podcast, to answer questions submitted by customers?
Podcasting provides the one-to-many dsitribution format that solves the limited customer visibility problem, while creating a sense of intimacy that is lost in written communications. Also, and maybe even more important, just the fact the CEO is reviewing customer submitted questions is a huge advantage to them in the role as head of sales. By providing a feedback loop and addressing questions in the podcast creates a conversation rather than a message being brought down from the top of the mountain.
The CEO as Podcaster is the perfect role.
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