Word of Mouth Marketing - Social Media - Search Visibility

The Top 5 Things Chief Marketing Officers Want

BY JASON CORMIER

According to September's Sapient survey data, nearly half the chief marketing officers surveyed are moving their business to agencies with a greater understanding of the web ("digital space"). Anybody surprised? Of the more than 200 CMO's surveyed, the top 5 things these marketers are looking for in an agency are:

1. Greater knowledge of what's online: More than 1/3 revealed they are not confident their current agency is well positioned to successfully take their brand online.
2. Using "pull interactions:" 90% want their agencies to use pull interactions such as social media and communities rather than only traditional "push" campaigns.
3. Leveraging of virtual communities: 94% expressed interest in leveraging virtual communities to understand more about their target audience.
4. Agency executives using the technology: 92% said it was important the agencies use what they recommend.
   
5. Agencies that have "Chief Digital Officers."

Additional noteworthy items desired (actually included as a broader top 10 list) pertain to what many of us would intuitively expect - like an agency's ability to demonstrate an understanding of social media, the ability to demonstrate strategic thinking and analytic measurement for success.

TAGS: CMO • CHIEF MARKETING OFFICERS TOP 5 • VIRTUAL COMMUNITIES • SOCIAL MEDIA • PULL INTERACTIONS • CHIEF DIGITAL OFFICERS

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