Google's (Nasdaq: GOOG) recent move to add links to Google Blog Search on the front page of Google News and placing a Search Blogs link at the bottom of each news results page raises the importance of adding a Syndicating Press Room to your web site.

Almost a month ago we posted "Syndicating Press Room – The 9th Free Thing Every Site Should Do" in response to Seth Godin's post about 8 things every site should do.

It continues to be our strong belief that if you are responsible for visibility, public relations or expert positioning one of the first items that should be addressed is getting your press room syndicating RSS feeds for the masses.

The residual benefits are tremendous and the impact can be immediate.

Others in the conversation:
Steve Rubel
Marshall Kirkpatick

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