Top 5 Pay Per Click Mistakes
I promised Stepan I would actually contribute to the CTC blog when the new design finally went live. Here were are 6 months later, the new design is awesome and its time for me own up. So here it is, the top 5 Pay Per Click mistakes we commonly see in client’s PPC programs. If you are currently running a PPC campaign, I think you will find this list very useful, if not you may want to bookmark, star, tag or stash in a folder somewhere for future reference…
Top 5 Most Common PPC Mistakes (don’t let this be you!)
- Abandoning ad copy split testing after initial success
- Misunderstanding margin and miscalculating ROI from PPC ad spend
- Assuming top ad placement will result in the greatest conversion or ROI.
- Not sending traffic to the most relevant pages
- Disorganized campaign structure
Ok, I actually have 6 but “Top 5″ sounds better so here is a bonus one:
6. Having too narrow or too broad keyword strategy
Got any other common mistakes you think should be on the list? lemme hear about them!
BrandonSings:
Room_214:
Hello_BenHere:
MattAt214:
jo_rogel:
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ElyseHeslin:
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