Trend Spotting
I had the pleasure of meeting the new CEO, Janet Eden-Harris of Umbria today at the PRSA Colorado workshop in Denver. We have been eager to work with them on a new project, and always reminded of why we are in business after seeing their presentation.
There are now quite a few companies that claim to be tracking the blogosphere, but from what we can tell, no one does it like Umbria. The ability to filter spam out of the hundreds of thousands of posts that their system sometimes deals with is astounding. It’s far from perfect, but likely the most reliable source for obtaining demographics and identifying trends from consumer media content.
BrandonSings:
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