Posted on May 2, 2008
TV Ad Placement Through Google
BY JASON CORMIER
It was only a matter of time, right? In trial for over a year, Google's TV ad placement service has now been rolled out to everyone. Those of you familiar with Google's Adwords process should find the TV Ad insertion web interface just as intuitive.
From target audience, to times, networks and programs -- a new level of access to TV advertising has just been born.
Google's Ad Creation Marketplace provides help with all aspects of the program, even assistance with hooking you up to video pros to produce your ad. Anyone with an Internet connection and credit card now has an opportunity to place television advertising, and even monitor the results.
Consider the opportunities that are being opened for marketing and advertising production people as a result of this. With the level of access being offered, I suspect more companies will be taking a serious look at budgeting for TV in the future. What do you think about this new offering? How will commercials change? How will pricing be effected?
