Writing Copy for Your Target Audience
Knowing who your target audience is crticial, understanding how to communicate with them is vital.
Listen, we all know that the disabled only parking signs are not designed to inform those with disabilities about where to park, but to keep those without disability for parking there. So the target audience are not those with disabilities, but the jerks without disabilities that want to park there.
This is some of the best, targeted and honest copywriting I've ever seen:
Please God let these be real…
via: Adverbox, Coolzor, AdRants