Inside the Revamped Snow.com Facebook Season Pass Finder App

Back in August of last year, I wrote a post outlining the Snow.com Facebook Passfinder application that we had just launched for Vail Resorts. Today, I wanted to take a moment to update the masses about the fancy new revised applications that just went live, taking advantage of the new 810 pixel width allowed by Facebook after recently rolling out Timeline for brand pages.

Here are links to see the new season pass finder app and season passes info app for the 2012-2013 season in all of their 810 pixel width glory. I’ve posted screenshots below as well.

What the season pass finder does is help users determine what pass is best for their needs, based on the number of estimated days the user plans on skiing at each resort. The application’s logic determines all available pass options and then outputs the best pass option based on lowest calculated cost per day. Additionally, there is still a backend CMS that allows page admins to change pricing, images and copy on the fly. When pass or resort pricing is adjusted, the app’s logic still works its magic, outputting the best pass option based on lowest price per day. It’s pretty awesome if we do say so ourselves. Let’s take a look at what the apps look like:

Season Pass Finder Header

We built a new header module with additional functionality to mirror the epicpass.com website, where users can hover/click on each resort logo and get a nice summary of the mountain, in addition to adding the Like button which allows users to easily subscribe to each resort’s Facebook updates.

Initial State

Clicked State

Season Pass Finder Main Functionality

The core functionality of this app is pretty similar to last year, but the app now looks much clearer, which should help increase engagement. We also had to add in another resort, Kirkwoord, as the Vail Resorts family continues to grow. The first screenshot here shows the default landing state, while the second screenshot is showing how the app adjusts when users select different days on different resorts.

Initial State

Selected State

Season Passes Info Application

In addition to the season passes app, we created a separate new standalone app that outlines all of the pass options and information in an interactive, visually appealing way. To see all the pass info, we utilized styled modals to keep the main state cleaner.

Initial State

More Info Modal State

We’re really excited to continue to build customized, integrated Facebook applications in the new 810 pixel wide space – it’s almost like applications can now exist as microsites within Facebook. What are some of your favorite examples of new apps taking advantage of the new 810 pixel width?