What Does the New Company Page on LinkedIn Mean for Your Brand?

LinkedIn has announced the next big installment for their network, the redesigned LinkedIn Company Page. These new company pages are more appealing to the eye, have less clutter, and feature a large cover photo at the top of page that is similar to Facebook. The new company page also displays company updates about product announcements and career opportunities in a much more prominent manner.

LinkedIn has also developed an algorithm to make sure that a company’s update stream is customized to users checking the page, making sure that the most relevant post for that user is displayed first.

The company page is the latest effort by LinkedIn to make company pages more viable. This isn’t the first effort by LinkedIn to create a better social following for brands. Earlier this year, LinkedIn added the Follow Company button to make it easier for users to keep up with their favorite companies. Another recent addition was the new notification system to track new information and updates and social network better.

This feature is not fully rolled out yet, but for a sneak peek you can visit  Citi, Dell, and Phillips on LinkedIn to get a look at the new pages.

What does this mean for brands? This is a powerful way to build relationships with your target audience on LinkeIn. Some more details are as follows:

• Photos- Companies will have the ability to easily add an image that best represents their company and brand. Like the photo on a member’s profile, this image helps companies establish their identity on LinkedIn.
• Changes to the member update stream- LinkedIn has made changes to make members update streams more relevant for them. This means companies are able to share status updates and job opportunities with the right members on LinkedIn..
• Companies will be able to easily showcase their company’s products, services and career opportunities to members visting their company page.