Here’s this week’s collection of social media and digital marketing trends brought to you by the digital experts at Room 214.
What’s Needed for SEO Success in 2013 and Beyond SEO isn’t just about generating traffic anymore – there needs to be a higher level strategy in order to be successful in the future. The most important trends for SEO in 2013 are usability, shifting focus from keywords to landing pages, and having creative content. Google also cares more about identity and social when determining page rank.
Facebook Working on Incorporating Hashtags Watch out Twitter, Facebook is working on incorporating Twitter’s iconic hashtag symbol into its own platform as a way to group conversations. Facebook is testing whether to include the functionality of clicking on a hashtag to pull up similarly tagged posts. Facebook has already integrated some of Twitter’s features, such as the ability to create “subscriber” lists and tagging with the “@” symbol. #ThisMeansWar
Blogs Beat Social Networks for Driving Purchases According to Technorati’s 2013 Digital Influence Report, blogs are more influential in forming consumer attitudes and purchase decisions than social networks. When making purchase decisions, consumers rank blogs as the third most influential digital resource, behind retail sites and brand sites. Facebook isn’t far behind blogs, however. So what does this mean for brands? Be sure to focus efforts where it can have the greatest influence on consumer buying decisions.
Study Confirms Correlation Between Twitter and TV Ratings A new study by Nielsen and SocialGuide confirms a strong correlation between Twitter chatter and TV rankings. For premiere episodes, an 8.5% increase in Twitter volume relates to a 1% increase in TV program ratings for 18-34 year olds. The correlation strengthens for midseason episodes and further research will be conducted at the end of the 2012-2013 TV season to analyze Twitter engagement during finale shows.
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