It’s a special honor to be able to claim yourself as one of the most engaging amongst a crowd of the most-loved brands in the world. We combined a sum of each brand’s average per-post engagement rates on Facebook and Twitter to create a total engagement score. The following brands provoke the highest percentage of their fan-bases to interact with their social media posts.
This high-end designer of handbags and shoes lets their products to the talking on social media. The large majority of their posts are simple photos of their products in a setting that matches the personality of the design. You won’t find much in the way of deals, sales or promotions. They know they have a high quality product and count on their fans lust for their products to drive most of the conversation on their social networks.
2. Michael Kors
Michael Kors, who was born in Long Island, has no problems designing for the big city environment around him. The brand is very present in the imagery used on the company’s social media accounts. You find plenty of posts that take cues from the activities and environments their products are designed for. Where Louboutin focuses directly on product, Kors has a flair for highlighting their fans’ experience with their products.
The people at Tiffany & Co. know the level of enchantment that comes with their elegant, sparkling products. On their social properties you find a mix of gorgeous shots of their designs and photos of high-profile celebrities wearing their products at big events. Their brand is all about those striking moments and images that capture you, and they almost perfectly translate themselves to their social networks. They have a talent for building this into promotions to promote on their pages: What Makes Love True.
Christian Dior embodies the passion, art and creativity that drives the high-end fashion industry. To make this translate onto the social realm, they heavily rely on highly creative videos and photography. Their social accounts feel like an artsy runway show with a hint of mystery and excitement.
It’s no surprise that Stella McCartney, Sir Paul McCartney, is well steeped in the celebrity lifestyle. The company’s social networks provide a blend of celebrities spotted wearing Stella and product focused imagery. The company’s Twitter stream is peppered with ret-tweets of mentions from celebs and high-profile publications. The personality of this brand is less pronounced on their social accounts, especially when compared to the likes of Dior, but Stella knows that celebrity and industry approval is a strong social proof and driver of conversation.
This post is an excerpt from our new report The World’s Top 50 Fashion Brands in Social Media. Get the full report here: