Daily Deal Sites, Facebook Click Fraud and More!

It’s Monday again already?! Get back into the daily grind by looking into some of the social media trends circulating the Room 214 office from the past week. We have lots of news surrounding Facebook, along with some great Pinterest and daily deal site tips to help you best optimize your marketing strategies.

Daily Deal Site Infographic: Through some research, we find there are a ton of daily deal sites that target specific groups of people, certain niches. Many have found that this is a crucial way to survive in an industry of hundreds, even thousands, of different sites trying to compete with the same business. Sam Neumark, founder of DecodingtheDailyDeal.com, created an infographic to help others better understand the distinct niche sites within the industry. Do you think there is value in niche deal sites for companies?

Birchbox ‘Hide and Seek’: Companies are beginning to figure out ways to utilize Pinterest in their marketing efforts. Beauty brand, Birchbox, recently came up with a new way to promote their Pinterest page through Facebook. Through the campaign, the company posted an image to their Facebook page and encouraged fans to find it on their Pinterest Page. When the image was re-pinned 500 times they unlocked and shared a promo code to their Facebook fans. Have you heard of any other unique ways brands are promoting their Pinterest space?

Facebook Click Fraud: Limited Run, a startup that makes a software platform for musicians and labels, has claimed that through their own internal research they have found that 80% of the clicks received on their Facebook page appear to be coming from bots. Extremely frustrated with the social networking site, they have decided to completely withdraw from the Facebook platform. Have you heard of any other companies who have experience this same type of click fraud?

Facebook Better Get Mobile Quick: New statistics have come out regarding Facebook’s mobile capabilities. 102 million people accessed Facebook solely from mobile in June. This was a huge increase over users in March and only seems to be growing. What does this mean for Facebook’s mobile advertising? Well, it means they need to start generating a lot more money through mobile advertising or risk a huge plummet in revenue. Read more on this and other stats in the article link provided.

Enhanced Page Post Targeting: Facebook continues to test new features across the site and has released an enhanced version of page post targeting to a select group of page administrators. The criteria apply only to the news feed and will include the following:

• Age
• Gender
• Interested in
• Relationship status
• Language
• Education
• Workplace
• Location (country, state, city)

Posts will still be available to be seen by all the fans, but this new targeting ability will be great for posts that will appeal to specific fans and should help to increase interaction conversion rates.