Social Ad Spend, There’s a Twitter God and More!

Check out some of the social media stories circulating around the Room 214 office this week!

Social Ad Spend on the Rise: Social ad spend in 2011 was $3.8 billion and is expected to jump to a whopping $9.8 billion in 2016. This represents a 21% compound annual growth rate and is a good sign social media is here for the long run.

Slow Go for Google+: Research shows that traffic from marketers and users is slow for Google+ as it comes in a distant fourth to the infamous “pin it” button.

Facebook Tests Global/Regional Fan Pages with Shared Like Count: For all the global brands wanting a better way to segment by location or region, Facebook is on it. Here are some key facts from the article:

• Users who visit a page will be automatically directed to the version specific to their region, but they can access any regional or global page through a drop-down menu.
• It will allow each page to display the same total fan count, encouraging brands and organizations to expand their regional efforts without worrying about the perception of having pages with a low number of Likes.
• Pages can be completely customized with different cover photos, posts, about sections and apps.
• Although the total Likes will be the same across global and regional pages, each individual page will have its own ‘Talking About This’ count displayed.

The Future of Mobile Advertising: Mobile game and app ad network, Kiip, works by rewarding mobile phone users the further they get inside a game by essentially bribing them to click on ads and then collect their prize.

God’s on Twitter: Have you received a Tweet from God?

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