YouTube Ad Optimization, QR Code Increase and More!

Check out all of the newest social media trends circulating the Room 214 office from the past week including the optimization of YouTube, an interesting increase in QR code use, a new social network and a little something special from Ben and Jerry.

5 Tips to Optimize YouTube Ads: YouTube’s advertising options, such as TrueView In-Search and In-Display videos, serve as a prominent online brand building tool by cost effectively increasing conversion rates throughout marketing strategies and advertising campaigns. Online publication, Search Engine Watch, has put together five simple tips to help best optimize YouTube video advertising campaigns.

• Picking the Right Video
• Optimizing Your Channel Page
• Selecting the Right Key Words
• Creating Effective Ads
• Leveraging Annotations Effectively
• Bonus: Building Trust Through Community Management

Increase in QR Code Use: Between Q1, 2010 and Q2, 2011, the number of QR codes scanned significantly increased. Queaar, Inc published a very informational infographic that highlights numerous statistics regarding the interesting rise of QR codes and business uses of them. Take a look at the infographic and let us know your thoughts.

Ben & Jerry’s ‘Wanna Spoon?’: Ben & Jerry’s developed a great facebook app campaign that uses an algorithm to find shared interests with current friends. Once a shared interest or similarity is found, it posts to your friend’s wall. You will then get a coupon to go get ice cream together.

BEN & JERRY’S — WANNA SPOON from AMALGAMATED WORK2 on Vimeo.

New Social Network from Creators of Twitter: Evan Williams and Biz Stone, Twitter’s co-founders, recently came out with a new network, Medium, which will be based on a grid format like Pinterest but will relate to users’ lives and experiences. On the new network, you’ll see lots of ‘collections,’ titled things like, “This Happened to Me” or “When I was a Kid.” In the words of Fast Co, this new network is a “Pinterest of our own lives.” Anyone with a Twitter account can sign into Medium, but actual posting is currently limited to a beta group. However, you can currently sign up to be an early adopter on Medium’s intro page.