David Meerman Scott had a great extension to Jim Stewart’s post on the role of a Social Media Administrator today, actually offering a first cut of a Social Media Admin’s job description. My abbreviated version of his more detailed job description is as follows:

1. Knowledgeable of social media tools, techniques and philosophies
2. Maintenance and consistency for company accounts on social media sites
3. Evaluation, guidance and implementation of social media analysis and monitoring tools
4. Maintenance and distribution of social media guidelines
5. List maintenance and applicable display of work related personal blogs of employees

I’m sure this description will be updated as comments continue streaming in on David’s blog. As I commented to this post, Jeremiah Owyang began talking quite a bit about the need for a Social Media Strategist in early 08′ – as well as the need for a Community Manager to be the online face of the company.

I think the SM Admin role David defines bleeds into both of those roles – but one of the greatest values in my mind relates to the ongoing research and evaluation ultimately required to stay “fully knowledgeable on the tools.”

One of the sustained demands on Room214 (our social media agency), is staying on top of the tools – and monitoring tools are only a subset of social media related applications we must pay attention to.

When you consider other emerging technologies like social CRM solutions, it is easy to conclude the evaluation and implementation of those kinds of items will likely be far more demanding than monitoring tools. I’d say the area of evaluation alone could justify the hiring of a Social Media Administrator. Obviously, there are other highly relevant duties, as listed, that further build the case.

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