Realtime Web is Coming, is your Brand on Board?
[Disclosure: Buzz Room is a Product of Room 214.]
What is realtime web?
The early adopter crowd has been joining in the choir filling our ears with realtime web, an way to get instant feedback and encourage participation in web applications. Not so long ago, all content on the web was old, research papers, thought out articles. When you searched, what you looked for was most relevant, tested information.
Boy, how things change, now its all about instant feedback. With tremendous adaptation of smartphones by everyone from heavyweight business users to teenagers, mobile access and easy publishing of geo/event-enabled information is more accessible than ever.
Enter Buzz Room, a way to follow live conversations and start your own. It’s Room 214’s premiere product to answer ever-growing need to attract the realtime web crowd.
What does Buzz Room do?
Buzz Room is a social network enabled chat room with provided commentary from keyword-based twitter feeds as well as facebook pages. In addition to pulling very relevant information from top realtime sources, it gives our clients full customization of the front end, keywords, banning of users, in-stream and in-app advertising, metrics and just a slew of other, awesome features which are in constant development.
It also allows us pull in special twitter users such as presenters or subject experts into its own tab as well as give them a premiere spot in the main stream. This allows for greater interaction as well as more relevant conversation.
Why Buzz Room?
We saw a need for a fully customizable app that our clients can drop into their web properties or large conference screens and it would seamlessly
blend in with the environment. Also as mentioned earlier, realtime web is a rapidly growing portion of the web that has seen limited adoption as a tool to drive conversation, and as pioneers in social media we saw the need to provide a marketable solution in that field. Lastly we wanted to capture the conversation and consolidate all the buzz inside one room (I can’t even count the number of puns in that last sentence).
How does it work?
As some of you may know but I am one of three developers here at Room 214, other 2 being Dominic and Joe. We also just hired a full time designer, Andy, due enormous amount of need for creative work. One of the biggest things we recognized this year is the ever-growing need to have a development team inside the agency, because there is just so much opportunity to build awesome things. Every day a new API is released, new way to engage the audience is discovered and to make sense of it all, we want to create tools and apps help our clients achieve success.
Buzz Room uses Twitter OAuth to login into your twitter account so we can post on your behalf and Facebook Connect so we can do the same with facebook. This also allows us to provide very detailed usage statistics to our clients.
We also pull in Twitter keyword stream via very powerful search APIs, grab specified special users as well as pull in chatter from specified Facebook Pages. What this does is helps us fill the room with relevant, real-time content.
Check it out
You can see Buzz Room in action over at Lifetime’s Project Runway page. With this and other exciting new apps we are constantly cranking out, I have no doubt this isn’t the last time you hear from our development team.
BrandonSings:
Room_214:
Hello_BenHere:
MattAt214:
jo_rogel:
runquatro:
ElyseHeslin:
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