Posted on February 27, 2007
3 New Ways Google is Showing Me Love
BY BEN CASTELLI
In just the past FEW DAYS Google has rolled out a number of upgrades, changes, and improvements to help out its Adwords advertisers. Here are the top 3 things they did recently to make my life easier (well at least my 8-5 life). Tune in on the steps after the jump.
1. I fired up my Adwords Editor a few days ago and was prompted to install the latest version (v3.0). I have been using the editor for over 8 months now and have quickly grown to love the speed and ease of making large account-wide changes. The application has come in real handy for mirroring geo-targeted campaigns and making bulk changes to keywords and ad text. eWhisper has a good breakdown of all the new features in v3, but here are a few of my favorite:
- Export current view to CSV. Now you can export a custom view without having to export an entire campaign and modify a spreadsheet. This also helpful if you need to export certain keywords to add to another PPC account or a web rankings program.
- Pause / Resume Keywords, Ads, or Sites (see #2). This is great for when you need to pause a keyword but don't want to delete it or go through the trouble of creating a new ad group for it.
2. Google now allows you pause and resume keywords, sites, and ad creatives. In the past you were limited to pausing at the campaign and ad group level. This feature is cool because you can pause a keyword due to low inventory, seasonal changes, or poor conversion but keep it in its ad group, helping you maintain a well organized account.
3. Alright, the third is not live yet, but a big one that I am looking forward to. Soon you will be able to see URLs of the content sites that your ads are showing on. Previously, there was no easy way to find exactly which content sites were (or weren't) driving conversions and clicks. For example, I recently saw a huge jump in clicks from the content network in one of my accounts but absolutely no increase in conversions. When Google makes this update I will be able to go in and weed out the sites that are driving all the clicks and not converting, without opting out of the entire content network.
The JenSense Blog also makes a good point on how this will affect site publishers:
"From a publisher perspective, if you have good quality sites in the content network, you have nothing to worry about and a lot to gain. If you have sites that are less-than-stellar, the kinds of sites that advertisers wouldn't be so happy that their ads are appearing on, you might want to worry, or improve the quality of those sites."
