Posted on June 14, 2007
Content Management vs Content Visibility
BY JASON CORMIER
Lately, we keep running into all of these web development opportunities. It is my nature to not want to say no to any of them, but the reality is web development projects demand a great deal of customized time. When I say “customized time” I mean the kind that isn’t easily replicated. The kind not everyone on the team can just learn and do.
With all this potential development talk, I always find it fascinating how people gravitate to the discussion of content management as such an important need for their websites. Not to argue completely against this, but let’s be real: the focus should be more about content visibility.
I hear James saying in some of our prospecting meetings, “if a tree falls in the forest, who knows about it?” If your website is updated, who knows about that… and when? Do you think people are actively visiting your site to see if there are any updates? Hope not.
If you do think it’s important for people to know when an update to your website is done, then you need RSS. Come to think of it, if you believe it’s important people can find your content using a search engine, you need RSS. If you think it’s important to keep your job as a marketing or public relations professional, then you need (go ahead, your turn).
