Posted on September 20, 2006
Conversational Relevance: John Cass Nails It
BY JASON CORMIER
Here's what PR blogger John Cass had to say on the role of conversational media in marketing. I couldn't have said it better.
"Effective blogging is about joining an existing conversation, rather than interrupting your audiences' conversation. What that means in practicality is that a corporate blogger does not pitch their articles to other bloggers, or ask for links directly. Rather a blogger should look for opportunities to join in an existing conversation. Make comments with relevant statements on another blog or write a follow up post on your own blog."
So true, so true.
I think that's the core of what's irked most people about traditional marketing for decades: It interrupts their conversations. It tries to foist messages (or, more accurately, "messaging" -- ugh) on them. It's attempted attention hijacking. It's like someone who shows up at a party, walks up to strangers, and blurts, "Enough about you, let's talk about me."
Way to go, John.
(Thanks to David Wilson for the tip.)
