Posted on December 3, 2007
Facebook Marketing Infancy
BY JASON CORMIER
Stepan pulled my punk card regarding the last post I did regarding GoDaddy and Google Webmaster Tools. In fact, I was fiercely reprimanded by him since my topic was based on info actually 20 days after the fact. Hmmm... what should the deadline be on info that is too old to blog about (as if it were "new")?
At the risk of being smacked down again, another topic of interest (soon to be a week old, Stepan), is the Danny Sullivan interview with SEOmoz about Facebook marketing. It even inspired me to setup a facebook business page for Room 214. Say I'm late to the party with this as one who runs a search marketing agency, but hey, until I see the money for our clients - it's ALL in beta.
How cool it is to go through the process of setting up a pay per click advertising campaign in Facebook. I have 18 million people from which to target! My selections included people who are over 30, have a college degree, are interested in marketing and blogging, and work at Microsoft, Apple, IBM, and a few others. Uh-oh, with these parameters, facebook tells me I'm targeting 20 people.
I think "ouch" - then go to submit my credit card info in the name of bleeding edge marketing. What, you won't accept my AMEX company card? Bye for now Facebook.
