Posted on November 9, 2006
Google Base...
BY BEN CASTELLI
Equals more of your products in the consumers face. Google Base is great service that allows you to submit the products and services that you offer directly to Google. By uploading specific product information to Base, you are more likely to have your products show up in the search results on Google when a user searches on a relevant query. Check out the search results for "striped beach chair":
Best Promotions is coming up at the top of the natural search results because the beach chair is an active item in Google Base. This is cool because Best Promotions is a fairly new website and would not necessarily have visibility on the first page in Google for this search term yet.
Uploading to Base will also give your products and services visibility in Google related sites like Froogle and Google Local. It is important to make sure your items have pictures and good descriptions attached to each item.
The Base interface shows you impressions and clicks for active items although it would be nice to have the ability to run cumulative reports similar to Ad Words. There are 3 ways to submit Google base, upload individual items manually via web form, submit multiple items through a bulk upload or the API. The bulk upload dashboard was recently redesigned for easier use and to show more useful data.
If your products or services are not getting any visibility in Google, consider Base to help them show up in the search results when a user types a specific query that matches what you have to offer.
