Posted on September 28, 2007
One Helluva an Internet Marketing Mindmap
BY JAMES CLARK
Those of us in the SEO/SEM industry know there is deep complexity to kicking ass online. It's not for the faint of hear. Often times we throw up a screenshot of our Capture the Conversation Methodology just to wow and confuse people. Simply to say - hey this stuff is complicated, but we know what we are doing, don't try to learn it yourself.
Aaron Wall at SEO Book, just published the mother of all Internet Marketing Mindmaps. Below is small, small portion of the total map, and as you can see, you can spend months just learning the basics of this part of the root system.
Seth Godin took notice of the map, and makes a good point about reducing the number of actionable items to three.
Man that's hard in the internet marketing business, but Seth's point is well taken.
We often recommend companies start the internet marketing, or as we like to put it, SEARCH VISIBILITY, process by using elements and constructs they are already familiar with. Start with things such as:
1. Optimizing a press release
2. Taking a by-lined article that your PR firm is trying to place and syndicate it online
3. Put an RSS feed the press room of your website - typically this is the only place on a website that gets updated with current information.
Now, that's not a big leap of faith, and hey, it's three things to do - Seth would like that.
Rebecca, agreed, it's value really is in the idea of this is serious stuff and it's too much to bite off and chew at once. So pick an area of highest need and start there, then what you can't accomplish yourself due to either time or knowledge constraints, consider finding a trusted source that can.
I thought Aaron's mind map was an awesome piece of linkbait. Good stuff.
That's a great mindmap. I think Seth has a good point, but it helps to have everything laid out as a kind of roadmap or, as he said, checklist. But yes, if you tried to do all that at once, you'd be diversifying your efforts and time too much. But I think it is valuable in that it can show you areas you might want to work on more when you have the time - or outsource!