Posted on July 25, 2006
PR Firm Doesn't Get Podcasting
BY JAMES CLARK
Whoops, we have another PR firm trying to enter the social media game and shame itself.
Schwartz Communications, who I've been aware of for many years and admired, recently announced a podcasting service, that is not a podcasting service.
This is utterly disappointing as we truly believe that PR firms need to take the lead in driving social media applications, and when a well-know and respected agency such as Schwartz enters the fray and completely bumbles it, the entire industry takes a hit. This is why we worte the paper, "Fire Your PR Firm" and hire a smarter one.
Shel Holtz's post Podcast That Aren't is a great look at the service and how it fails.
I like Dee Rambeau's comment on Shel's post:
I've always found the definition of a podcast relatively simple and don't understand why it's confusing. If you can subscribe to the audio file via an RSS feed, it's a podcast. If not, it's not.
As far as Schwartz's clients are concerned, or anyone seeking to podcast, if your podcast can't be subscribed to in iTunes, then you're missing out on a huge listener market.
