Posted on September 7, 2006
The + Content = Formula
BY BEN CASTELLI
With the challenges involved with reciprocal link building, generating incoming links through article marketing has proven very effective. A well crafted article with great content can deliver increased traffic, incoming links, and higher search rankings.
But how do you create the content that leads to a viral article, especially when your business is less than exciting?
Esoos Bobnar over at SearchEngineNews.com recently published a great article on how to create online article content that will build links and increase search engine rankings.
Web surfers today have very short attention spans and are looking for information that either solves a specific problem or entertains them. Esoos breaks down 3 common elements of successful articles that generate a large amount of incoming links:
Lists + Instructional + Catchy/Descriptive Title = Good chance for incoming links.
You can't turn on the TV or look at a magazine these days without seeing some sort of list - Top 50 this or Top 10 that - it only makes sense to use this same element in your online articles. Lists are short, easily digestible pieces of information that draw people in. Instructional lists are popular since they are offer a valuable learning experience (How to...). A good example of the is the the Make Magazine Blog which has made its way to the homepage of del.icio.us. Finally the title is key since most web surfers quickly scan article titles and quickly make a snap judgment. Your title is your 3 second audition to hook the reader, get them to spend some time with your article and then blog about it on their own site.
Getting started with some good content creation is only part of the equation, check out our Article Marketing Services to help guide your writing efforts and promote your articles through leading online article marketing networks (for RSS syndication) and user generated content sites (Digg, Del.icio.us)
