Posted on April 7, 2008
Top 5 Pay Per Click Mistakes
BY BEN CASTELLI
I promised Stepan I would actually contribute to the CTC blog when the new design finally went live. Here were are 6 months later, the new design is awesome and its time for me own up. So here it is, the top 5 Pay Per Click mistakes we commonly see in client's PPC programs. If you are currently running a PPC campaign, I think you will find this list very useful, if not you may want to bookmark, star, tag or stash in a folder somewhere for future reference…
Top 5 Most Common PPC Mistakes (don't let this be you!)
- Abandoning ad copy split testing after initial success
- Misunderstanding margin and miscalculating ROI from PPC ad spend
- Assuming top ad placement will result in the greatest conversion or ROI.
- Not sending traffic to the most relevant pages
- Disorganized campaign structure
Ok, I actually have 6 but "Top 5" sounds better so here is a bonus one:
6. Having too narrow or too broad keyword strategy
Got any other common mistakes you think should be on the list? lemme hear about them!
Ben, this would be a great topic for you to expand into an article (in your "free time"). Heck, maybe you should even write a book ;-)
Ben, great Top 5. Here's a Top Mistake you might consider:
Mistake: Not budgeting enough PPC spend when you launch a campaign.
Result: Not getting enough data to make intelligent decisions on the keyword, ad, conversion page effectiveness.