Posted on January 2, 2008
Understanding Web Marketing
BY JAMES CLARK
Jeremiah Owyang has a great post on the many forms of Web Marketing. This is a great resource for someone seeking info on where to start or what to look for in online marketing.
Often times, it's difficult for Room 214 to explain what we do, and how we do it and where we play in the web marketing realm. If it's hard for us, heck it's almost impossible for the client decision maker to know where to go to get strategy and services for web marketing.
Jeremiah's post should help take one from unconsciously ignorant to consciously ignorant - a big step. Pay special attention to the Changes in communication require corporations to adapt and evolve paragraph.
Our approach is to understand what success looks like for our clients. Get an idea of what they are visualizing, then get our hands dirty understanding what resources (people and money) they have ready to dedicate to the project.
Sounds simple right?
Believe me, you really have to poke and prod a company to find out what the right strategy is. There are many subtle factors that can determine if an organization should they go out with a blog, podcast, vodcast, teleseminars, email marketing, campaign microsite, etc.
Stealing from the Grail Knight in Indiana Jones and the Last Crusade: "But choose wisely, for while the true Grail will bring you life, the false Grail will take it from you."
