Posted on December 12, 2007
Your 2008 Marketing Plan
BY JASON CORMIER
We were recently going over a client's online marketing strategy for next year, and found that much of our initial focus was about the next big, new and different thing we were going to do to impact sales.
As we dove deeper into the process, looking back at what worked and what didn't for this year - we were reminded of the fact that new marketing plans often don't need grandiose makeovers (particularly if last year's plan produced).
With this client, for example, one of our most basic marketing initiatives was to improve the shopping cart check out process early in the year (which we did). So although our other marketing efforts increased year-over-year traffic by around 15%, we saw traffic to our shopping cart pages actually increase by 169% - and our analytics proved a direct correlation of success to the changes made.
When you identify something that works in marketing, it's easy to start looking for the next thing as opposed to continuing to exploit the strength you've already discovered. I'd be the last guy to say forget about trying something new, but my humble advice to marketers for next year is to first determine how they will do what worked this year better.
can some one help me, I am college student, and I need help with Marketing Planing, can any one help me?