17 Aug 2006
Google has recently released its Adwords Editor application (BETA) to all Adwords users. Initially released to selected advertisers back in January, the Adwords Editor allows you to manage your Adwords account from your desktop, and then upload changes. Some of the benefits and features that Google highlights are: – Navigate your account quickly and easily – Make bulk changes to keywords and ad text – Work offline, then upload your changes – Copy and paste keywords and ad text – Circulate proposed changes and get feedback I am most excited about the increased speed of editing Adwords accounts on a desktop application versus online. Anyone who has spent a significant amount of time navigating and editing Adwords campaigns online has felt the frustration of the Adwords website crawling. The Adwords Desktop editor is easy to navigate and definitely speeds up the campaign editing process. Just make your changes, click "Post Changes" and…
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09 Aug 2006
Google has recently introduced Adwords advertising on mobile devices in the US and UK. Adwords clients can now place their clickable ads on mobile phones through Google’s mobile search service. Direct from the Google Help Center, here’s what the ads look like: Mobile ads contain two lines of text, with a limit of 12 or 18 characters per line, depending on the language in which you write your ad. Your destination URL appears on a third line if you choose to enter one. If you select the option that allows customers to directly connect to your business phone, a Call link will appear next to your destination URL. You can also set daily budgets and establish scheduled marketing messages. The big advantage could be for advertisers looking to draw in local customers. For example, people who are on the road traveling and looking for a restaurant, hotel or service. David Utter…
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30 Jun 2006
Google Checkout, Better Get Your Icon If you are a mall-loathing online shopper like me, you’ll enjoy Google’s new Checkout feature which simplifies the check out process, enabling you to purchase from many stores with one login – no more entering the same info each time you buy, and no more having to remember different usernames and passwords for each store. Google’s official blog entry explains how Google Checkout works with Adwords, offering online stores a more complete solution to attract customers and process sales. When Checkout is combined with Adwords, a small green shopping cart icon appears next to the display URL in the Adwords ad text (see picture). Now if I have a super-easy-to-use Google Checkout account and see that little green icon in the ad text, you bet I will be more likely to follow that link than one without this functionality. As the creation of effective…
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