24 Oct 2011
For small businesses not up to speed on social media, this form of online networking can open up a plethora of opportunities for companies who are looking to better engage their current and potential customers.
20 Apr 2011
What Should We Be Eating?
If you try to google for information on the food that’s most important to buy and eat organic, it’s a tad confusing. Every list seems to focus on a few different things, usually driven by nutrition and meal plan bias. So rather than dig through a lot of conflicting lists, I thought it would be interesting to see what organic foods consumers discuss the most.
I was amazed to see that these main food categories all have similar volume. As consumers, we’re buzzing about a wide variety of organic foods. Interestingly, animal products are the big winners, even if by a small margin. There has been ample coverage, mostly in books and films, on the state of the meat and dairy industry in the US; perhaps there is slightly more consumer awareness that drives these conversations.
Per Capita Buzz
I thought it would also be interesting to look at…
12 Oct 2010
The following is taken from my last social media column on Search Engine Watch. Thanks to all who re-tweeted and shared to make this post more popular than the first one written on social search optimization. I count on this kind of response to help guide the topics I’m covering. Muchos gracious amigos…
As one who runs a social media agency, I’m often addressing questions around the topic of social media research, monitoring, and analytics. The questions vary, but are typically consistent in nature:
How is research valuable to social media?
What do all these tracking tools provide to guide strategy and tactics?
What should we really be doing with social media?
Answers to these questions may be unique to any given effort, but a common best practice for entering and maintaining a wide range of social media initiatives begins with business intelligence (BI), a term first coined over 50 years…
19 Jun 2009
“Of people who identify themselves as social media marketers, 65.5% have never posted an update on Twitter” ~ Source: Sysomos Blog, June 2009.
I’ve been witnessing a dichotomy: Many marketing professionals are unaware social media agencies even exist, while at the same time, emerging hordes are on their way to creating them. Whether you’re a social media “expert” looking to build an agency, or part of a company trying to understand why you might need one – this post should offer some insight.
At Room 214 we consider three areas of focus as seen in the diagram above: Analysts, Engineers and Creatives. Competency with respect to communications and the actual execution of work takes place in and across each of the three, ultimately enabling our value as a social media agency.
Each of the three focus areas have their own value propositions, and like a tri-pod, the whole operation is ineffective if one of the…
runquatro:
Rex hanging with mom. http://t.co/os6PTXqA
BrandonSings:
Just posted a photo http://t.co/B5T7dWID
JamesOClark:
Snow day lunch with Room 214 team that showed up for work. (@ Tangerine w/ @runquatro) http://t.co/rM1cZjhB
MattAt214:
CTC: Top 5 of the Best Facebook and Sweepstakes Applications http://t.co/AoYGYaxO
LibbyMyers44:
Ever considered running a #contest or #sweepstakes on #facebook? Here are #topfive tools: http://t.co/CEU7ks0W
ElyseHeslin:
I think it's safe to say @ericschelin and I are snowed in. http://t.co/xakhaWQI
Room_214:
New CTC Post: Top 5 of the Best Facebook and Sweepstakes Applications http://t.co/fQIkFAXy #socialmedia
peterahall:
@JayHulls23 Well at least you can all agree that Illinois sucks
jo_rogel:
RT @DenverChannel: @jo_rogel yes, we think snowpocalypse and snowmaggedon are banned from air, but still bantered inside TV stations.
JasonCormier:
"If you think Google won't integrate Google+ into Android, you're kidding yourself," ~ @urbanairship re: FB Mobile Threat cnet.co/zHyxsP