Obama Versus the iPad
28 Jan 2010
As I was listening to the State of the Union on my drive home last night, I was thinking about buzz. I wanted to know what actually got talked about more yesterday: the iPad or the State of the Union. Here’s a quick look. Using Sysomos, I did a scan of online conversations from yesterday.
Velocity of Conversation
Any medium that supported real-time discussion was far more iPad focused. The news wires went for Obama. Think about the way you experienced each of these events yesterday, and the speed at which information traveled about them. Within minutes of the iPad reveal, I’d been sent multiple emails with visual allusions to feminine products. Information consumption came in snippets. Features. Apps. Pricing. With the State of the Union, information consumption came as a whole. There was processing and analysis.
Does it last?
Discussion about the iPad was explosive yesterday. I wondered, though, if it had the…
ElyseHeslin:
runquatro:
BrandonSings:
JamesOClark:
MattAt214:
LibbyMyers44:
Room_214:
peterahall:
jo_rogel:
JasonCormier: