Social Media Mastery: Wisdom from the Leaders of Coca-Cola
29 Mar 2012
Social media marketers can gain insight that will guide their own approach to digital marketing by looking at the best practices of companies who are doing it right.
Posts Tagged Best Practices
Guest Post: How Many More Social Media Miscues Can Your Business Afford?
24 Oct 2011
For small businesses not up to speed on social media, this form of online networking can open up a plethora of opportunities for companies who are looking to better engage their current and potential customers.
How Youtube SEO Can Get You to the Top of Google Results
20 Oct 2011
YouTube Channels are an often neglected child of the social media industry. They are often used as an enabler for videos to be posted to the more widely used channels like Facebook and Twitter. When you look at the facts, YouTube optimization makes a whole lot of sense.
Facebook Tips for Non-Profits
03 Oct 2011
Sometimes, in the frenzy of big budget campaigns we tend to forget that social media makes a lot of sense on the small scale. For non-profits, a Facebook page is a perfect way to connect with supporters and spread awareness. Room 214 works with a local non-profit called iEmpathize to help put an end to child sex trafficking. When we created a new welcome tab for their Facebook fan page, we challenged ourselves to emotionally connect visitors with the cause. Here are a few quick tips on how non-profits can make the most out of their Facebook page: Create an Emotional Tie If you want your Facebook visitors to emotionally connect with your cause, make your cause relatable. Big stats scare folks away and allow them to compartmentalize the problem as something too big to change. However, when you break down the statistics and present the issue in a digestible…
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