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Posted on February 12, 2009
Blogging Best Practices Checklist
BY JASON CORMIER
I know there is already a great deal of information on this, but it keeps coming up in client conversations. Since one of our clients recently requested that we create a checklist, I'm posting a version of it here to share with you all. As always, feel free to add your input too!
Blogging Best Practices Checklist
When Posting
1. Title: Intriguing titles go a long way. Consider using odd numbers as part of your title (example: The 7 Deadly Sins of Social Media)
2. Keywords: As much as possible, use your top keywords in:
i.) The post title
ii.) Hyperlinks pointing to older posts or specific company web pages in the post body
iii.) Tags used to describe the post subject matter
3. Scheduling: Consult your editorial calendar, in addition to top keywords highlighted in your SEO/Analytics report and/or your keyword analysis. No less that one post per week if possible.
4. Images: Including an image with a post is recommended when possible. Use your keywords in the image "alt" attribute when possible
5. Links: Link to other blogs and/or to previous posts of your own (using keywords for links to posts of your own when possible)
6. Post Length and Content: Mix up length of your posts. Don't be afraid to be brief (i.e. 200 words). When possible, offer analysis, new tips and tricks
7. Submitting: If resources are available, run your pending post by a trusted advisor or editor who can do a review, make minor edits and immediately submit on your behalf. If it has to go back to you for your "final approval," it may not be worth having an approval process.
8. Announcing: Sometimes announce on other social networks to notify others about your post (example: Facebook or Twitter). Chris Brogan recommends doing this tactfully by writing a question, then including a link to your post. Also remember not all posts are Twitter worthy - so don't abuse this.
When Commenting
1. On Your Blog: Comment to other's comments in your own blog. This will grow the conversation and ad more value to your posts
2. On Other Blogs: Make your comments thoughtful, beginning often by referencing what stood out to you in the post or in another's comments. Strive to include a valuable take-away for anyone else reading your comments
3. Frequency: No hard rule, but remember conversations are easier to join than start. Commenting on a few of the same blogs often can establish a relationship with the blogger and their audience.
4. Linking: If you are linking to content of your own, be sure it very relevantly addresses the topic at hand. Consider including links to other blogs often. Linking to your own content in a comment is better received when the blogger recognizes you have commented earlier.
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Posted on February 26, 2008
Blog Commenting to Build Your Network
BY JAMES CLARK
In our experience with helping companies build their online networks and visibility, commenting is often the least understood and utilized step in the process. Actually I think the concept of commenting is fairly well understood when we train people on it, but it takes dedication to reap the benefits of it, and that's where most people fail - in the execution.
We did a online video on strategic blog commenting to help illustrate just how to achieve good strategic blog commenting.
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