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Posted on August 28, 2008
Fired for Astroturfing: A Social Media Don't
BY JASON CORMIER
To partially quote from Wikipedia, Astroturfing is when an individual disguises the efforts of a commercial entity as an independent public reaction to a product, service or event. It's an orchestration of overt outreach tactics by covert means.
More to the point, it's something you don't do as a responsible marketer. The thing is, the rules are easily bendable, the tactics are highly tempting and the ethics are typically questioned. After all, what "harm" can it really do? Well, actually a lot -- and I have a fresh and unfortunate story to share with you about it.
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