03 Aug 2009
This blog post is written to Room 214’s most valuable resources - its people. Since my recent trend in blog posting has been to provide insight at the agency level, I’m posting it here for others who might be interested in reading as well.
As many of you know, we have worked to keep a very free and open culture here. One of the ways that manifests is in Room 214 being a flat organization. That means letting natural talent and leadership emerge without forcing programmatic job descriptions and titles. As James likes to say, “job titles are for your next job.”
With respect to the success generated from these kinds of practices, sharing profits regularly with employees has been the intention since forming the company in 2004. Our decision to do this (every 90 days) is about three things: driving performance, recognizing the individuals’ work that helps makes us profitable, and the…
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12 Feb 2009
I know there is already a great deal of information on this, but it keeps coming up in client conversations. Since one of our clients recently requested that we create a checklist, I’m posting a version of it here to share with you all. As always, feel free to add your input too!
Blogging Best Practices Checklist
When Posting
1. Title: Intriguing titles go a long way. Consider using odd numbers as part of your title (example: The 7 Deadly Sins of Social Media)
2. Keywords: As much as possible, use your top keywords in:
i.) The post title
ii.) Hyperlinks pointing to older posts or specific company web pages in the post body
iii.) Tags used to describe the post subject matter
3. Scheduling: Consult your editorial calendar, in addition to top keywords highlighted in your SEO/Analytics report and/or your keyword analysis. No less that one post per week if possible.
4. Images: Including an image with a post…
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19 Apr 2007
Okay, I’m at the boiling point with the fact that I need to have conversations with marketing and public relations professionals about the key to good online communications is creating good content, stick in a vertical that you know, etc. Isn’t that the key to any business communications efforts?
Now I understand that there are a ton of bloggers out there posting innocuous crappy content, but let’s keep this conversation in the mindset of business blogging.
First off – in business blogging you better be blogging about what you know about, or don’t even come to the party. Can we all agree on that?
The real conflict is in the need to “filter” employee blog content. Most companies should have a blogging policy about disclosure, offensive content and profanity to set the parameters for blogging under the corporate banner. Can we all agree on that?
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