Social Media Monitoring from the Minds of Crimson Hexagon

20 Mar 2012

Understanding the difference between the many social media monitoring tools out there can bring real value to your marketing objectives.

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Mixology: Business Intelligence and The Marketing Mix

19 Dec 2011

It’s that time of year again, where most organizations are finalizing their business objectives and marketing strategies for the upcoming year. Given the uptick in consumption of digital media and mobile communications, it’s no surprise that an increasing number of companies are crafting budgets that funnel resources towards digital communications and away from traditional mass media buys.

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The New Business Intelligence of Social Media

12 Oct 2010

The following is taken from my last social media column on Search Engine Watch. Thanks to all who re-tweeted and shared to make this post more popular than the first one written on social search optimization. I count on this kind of response to help guide the topics I’m covering. Muchos gracious amigos… As one who runs a social media agency, I’m often addressing questions around the topic of social media research, monitoring, and analytics. The questions vary, but are typically consistent in nature: How is research valuable to social media? What do all these tracking tools provide to guide strategy and tactics? What should we really be doing with social media? Answers to these questions may be unique to any given effort, but a common best practice for entering and maintaining a wide range of social media initiatives begins with business intelligence (BI), a term first coined over 50…

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The Top 5 Things to Know About Social Media Monitoring and Business Intelligence with Crimson Hexagon

16 Jun 2010

Last year Room 214 became one of two enterprise level partners of Crimson Hexagon, a leading provider of real-time market research. Crimson Hexagon is powered by technology spun primarily from Harvard University Professor and Crimson Hexagon Co-Founder, Gary King.

I recently caught up with Gary for a podcast, and am sharing a condensed version of our discussion with you as part of this post. Additionally, I’ve included my “Top 5 Things to Know” based largely on my experience and discussions with Lauren Maynard, who works with the tool almost daily as Room 214’s Director of Research.

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