Personality in a Social Media Campaign: Phish 3.0

20 Oct 2009

When the size of your audience gets too big, it’s very difficult to interact with them in a personal manner anymore…and it’s upsetting to the band[Phish], but they all have their ways to try and stay in touch.” – from the Clifford Ball DVD All too often we see companies ‘interacting’ with their customers by merely posting brief status updates with words that include ‘buy now,’ ‘click here for 10% off,’ ‘NEW!’ Although these call to action items may briefly increase visits to their website, and may even generate a few sales, where is the personality? What else is that company doing online? Since launching your Facebook and Twitter pages, how is customer retention and repeat business? Who are your fans and followers? How do you keep your personality when launching a social media campaign? In this example, I use Phish (not just for my love of their music, but because they…

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