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Social Media Monitoring Tools Podcast - A Discussion with Brian Chappell

BY JASON CORMIER

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Size: 9.9 MB
Length: 10:45

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Show Notes:

Room 214 Co-Founder, Jason Cormier, discusses social media monitoring tools with Brian Chappell, Senior Social Search Strategist at Ignite Social Media.

In this podcast, we discuss:

1. The most valuable aspects of social media monitoring tools: Keeping tabs on conversations and customers for the purpose of crisis communications and reputation management.

2. Sentiment analysis in social media monitoring tools: Is automatic sentiment analysis developed enough?

3. What are clients looking for in these tools? Engaging in new markets through listening to customers, opportunities to include intelligence in product development cycles.

4. "Social media isn't a salt shaker": You have to work it into the base of your marketing.

5. What's next with social media monitoring: Greater levels of CRM integration, and more consistent pricing models.

Notes: I appreciated Brian's participation in the discussion, even as some have cited our agencies as competitors. It was affirming that Ignite is working through many of the same issues we are with respect to the tools. Hopefully, there is a nugget or two of insight here for others considering how they should evaluate the options. As one of our partners once put it to me, "it's always preferable to combine our powers for good instead of evil."

TAGS: SOCIAL MEDIA MONITORING • SOCIAL MEDIA TOOLS • CAPTURE THE CONVERSATION • RADIAN6 • ROOM 214 PODCAST • BRIAN CHAPPELL • IGNITE SOCIAL MEDIA • SENTIMENT ANALYSIS • REPUTATION MANAGEMENT • BRAND MANAGEMENT • JASON CORMIER

Posted at 9:30 am | 3 Comments | Share this podcast

Why Social Media is Succeeding at Qwest

BY JASON CORMIER

Qwest announced its "Talk to Qwest" program today - a comprehensive social media effort effectively helping Qwest customers resolve a range of issues online - including billing, tech support, product/pricing inquiries, etc.



Starting on Twitter, @TalkToQwest, Qwest has put together a super-group of people clearly demonstrating their care for customers through daily outreach and response (in 140 characters or less). That is actually the short answer to why they are succeeding in social media: their people.

As the social media agency hired to assist them, it's a privilege to share a little personal insight on Qwest with respect to both challenges and opportunities. But first, I have a confession.

Frankly, I was a little concerned about the project before we even started working together. It's one thing to focus on a project within a department of a large company - but when multiple departments are motivated to participate, and impassioned individuals are talking about literally changing how the company does business… well, I'll let you fill in the blanks from your own experience. Exciting? Yes. Quickly and effectively executed? Often not.

My internal questions were simple. How quickly is Qwest really going to be able to move on this? Would even necessary things like "messaging" and legal stand in our way of doing it right? Could they be relevant? Could they be cool? Could they be timely? Would the people we worked with have enough buy-in from the rest of the organization to really show the world that Qwest "gets it?"

Today, you (and Qwest's customers) are in the position to answer some of the more important questions I had early on. Socialmedia.qwest.com is a good start for seeing how the company is introducing and addressing the relevance factor.

And cool?! How about those Viddler videos of the people behind Qwest's Twitter presence? I can't tell you how glad I am about the avoidance of over-production that could have so easily been present here. And you just gotta see what this Qwest guy does at the bowling alley after hours (see video below). Classic!


In answer to my own questions - it's refreshing to say that early on, what we discovered within Qwest were groups of extremely committed people excited to work across multiple departments to make this happen. 

Continue Reading...

TAGS: TALK TO QWEST • QWEST SOCIAL MEDIA • SOCIAL MEDIA MONITORING • SOCIAL MEDIA PLANNING • CAPTURE THE CONVERSATION • TWITTER • CUSTOMER SERVICE • ROOM 214

Posted at 2:01 pm | 7 Comments | Share this blog post

The 7 Deadly Sins of Social Media

BY JAMES CLARK

The 7 Deadly Sins of Social Media: Summary

Lust, Gluttony, Greed, Sloth, Wrath, Envy and Pride. Yuck - the power of the word is evident in just looking at this infamous list.

The forces of good and evil are universal principles both online and offline. We all come into the real world (and the virtual one) as innocent babes. But once we arrive, our actions can bring us glory or shame.
 
In the world of social media, are you going to be a force for good? Or are you going to turn to the dark side - ruining your chances and infuriating those who cross your path?

Continue Reading...

TAGS: THE 7 DEADLY SINS OF SOCIAL MEDIA • SOCIAL MEDIA • BEST PRACTICES • JAMES CLARK • ROOM 214 • CAPTURE THE CONVERSATION • CTC BLOG • SOCIAL NETWORKING ARTICLE • WOMM ARTICLE

Posted at 8:30 am | 43 Comments | Share this article

Is it April's Fool Yet?

BY STEPAN MAZUROV

We thought it would be bad to lauch on April 1st, because many of our readers wouldn't believe their eyes, so one day early it is! 

The new site is here, in all its rounded glory. It is long overdue, most of our company has lost hope for it ever seeing the light, but after 6 months of development, its finally here.  The new, improved podast section, brand new articles directory which we invite everyone to keep track of as we will be posting some awesome things there in the coming weeks/months and of course the reworked video tutorials section that actually makes sense and is a lot more user friendly are finally here!  

Some things to come are improved author profiles that includes links to our personal blogs as well as other social sites (did somebody say friendfeed integration?)  Keep on the look out for more new features! We would also love to hear your feedback on the new design, nay or yay? Let us know in the comments.

TAGS: NEW SITE • CAPTURE THE CONVERSATION • NEW DESIGN • FRIENDFEED • VIDEO TUTORIALS • SOCIAL MEDIA ARTICLES

Posted at 7:19 pm | 2 Comments | Share this blog post

CTC Podcast #1- RSS Marketing and the Future of

BY JAMES CLARK

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Size: 20.4 MB
Length: 35:29

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Show Notes:

As the first Capture the Conversation (CTC) podcast, this show offers a nice snapshot of the personalities behind Room 214 - in addition to the kind of discussions that take place when it comes to Google search results, SEO, public relations, RSS and more.

Opening - Kris introduces James Clark and Jason Cormier of Room 214, http://www.Room214.com, for the inaugural CTC Podcast and Kris' claim that the Internet doesn't lie and he can prove he had the first official podcast studio.

4:00 - SEO discussion about Matt Cutts post on Internal Search Results Pages and how Google is responding to placing those pages high in SERPs. Kris talks about being #1 for Wii News on Google - an internal search page for Croncast. How long will it last?

5:30 - Comments on the recently released State of the News Media 2007 Report - everything is moving into niche areas and how people are consuming media. How The Sopranos and TiVO changed everything in the Clark household.

17:50 - Roll Your Own discussion and Jason's Tupac sighting in his toast.

20:00 - Kris' FeedBuffet idea to track feeds in real time, James' view of the world through his Google Reader, and Jason talking about SEO being dead - RSS or Die: The Oncoming Slaughter of the Corporate Website.

Music provided by JT Presents: The Lovely and Talented, song Dog

TAGS: CAPTURE THE CONVERSATION • JAMES CLARK • JASON CORNIER • KRIS SMITH • RSS STRATEGY • RSS FOR SEO

Posted at 4:15 pm | 0 Comments | Share this podcast