Social Media: Joining the Conversation Is Not Good Enough
22 Dec 2009
Social media experts are commonly asked where the market is going, or, “what do you believe the future of social media is?”
I notice most offering answers are quick to disclaim “we are all learning, and nobody is really an expert” – then reasonably expound upon topics such as the integration of customer relationship management (CRM) within social media, online monitoring tools, Facebook, ROI models, etc.
All worthy topics of discussion, but as one who will be humbly referring to himself as an expert among many, the topic I’m bringing to your attention now is that ofbrands starting conversations. “That’s it,” you say? “What’s so meaningful about that? Isn’t that what they are already doing?”
Well, I’d say most are not. There is certainly a lot of listening going on – but many companies engaging in conversations about their brand are predominantly reacting, or at best, joining conversations (not starting them).
Cluetrain Revisited
10 years ago, when…
BrandonSings:
Room_214:
Hello_BenHere:
MattAt214:
jo_rogel:
runquatro:
ElyseHeslin:
JamesOClark:
JasonCormier:
peterahall: